IDX: Internet Data Exchange Means Free Searches of MLS Data
The "IDX" acronym isn't exactly the friendliest we've ever encountered — especially when you read the definition of IDX and find that it parses out to the very generic phrase "Internet Data Exchange." What is there on the Internet that doesn't fit the moniker "internet data exchange"?
Still, in the real estate marketing world, IDX does have a clear and precise meaning. An "IDX website" allows visitors to perform anonymous searches of MLS property data in a certain region. In an odd quirk of linguistics and real estate website jargon, any such website can also be called an "IDX." So IDX is both an adjective and a noun.
IDX searches don't provide all the information that a full Realtor, real estate agent or broker can access through the Realtor Multiple Listing Service, but an IDX search certainly can yield the essentials, like price, location, square footage, description and features.
It's no secret that an IDX-enabled real estate website draws more attention, clientele and repeat visits than a non-IDX site. However, clients aren't the only ones drawn to IDX'es. Google, Yahoo and MSN also like the data provided by IDX real estate websites. IDX sites, when designed for real estate SEO, give search engines lots of well-organized data on real estate properties. IDX'es — like Realzi websites — are critical to getting fresh real estate leads from the internet.
Now that you know about IDX, learn more about Realzi real estate websites.